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SORP 2017/2018 Webinar Series

Developing Campgrounds for Today's Visitor

The nature of camping and the camping consumer continues to evolve. To keep you up to date on trends, SORP has created a five part webinar series providing cutting edge research and best practices on an array of camping and campground topics. Each of the webinars will involve professionals who have a depth of experience in the subject matter. Coming up next:

Webinar 2: Understanding RV Consumer and Product Trends
January 24, 2018

The American-made RV industry is currently experiencing record growth and contributes over $50 billion to the U.S. economy and supports nearly 300,000 American workers. In 2017 the RV industry produced over 500,000 RVs, reaching a forty-year high. Over nine million, typically middle class, families own an RV as a way to discover the joy of outdoor vacations, tailgate at sporting events, relax at any of the 16,000 American public and private campgrounds or explore the open road. As the RV industry continues to grow many campgrounds are reporting significant increases in RV overnight stays.

During this presentation RVIA will discuss the factors behind the rapid growth of the industry, recent shifts in consumer demographics, wants and needs of the next generation of RVer, campaigns aimed at marketing the RV lifestyle, evolving product trends, resources available to assist public/private agencies, and the significant need for campground modernization and expansion across the country to accommodate the demand of the booming RV industry.

LEARNING OBJECTIVES

  • Understand Profile of Current RV Customer

  • Understand Shifts in RV Customer
Understand Overall RV Product Trends
  • 
Understand Trends by Type 
Understand RV Advertising Campaigns and Impacts

  • Understand Resources Available from RVIA to assist Public Agencies

SPEAKER

Christopher Bornemann
Senior Manager, Government Affairs
Recreation Vehicle Industry Association
http://www.rvia.org

Chris Bornemann is the Senior Manager of Government Affairs for the Recreation Vehicle Industry Association (RVIA). Chris is responsible for managing RVIA’s newly-revamped federal affairs program, tasked with engaging Congress, the Administration and allied trade associations to promote and protect the interests of the RV industry. Chris currently leads RVIA activities associated with the U.S. House and Senate RV Caucuses, Outdoor Recreation Industry Roundtable (ORIR) and spearheads RVIA's initiative aimed at modernizing and expanding RV camping opportunities on public and private lands. In 2017, Chris was named to the RV industry’s inaugural class of “40 Under 40” award winners, designed to identify current and future leaders within the RV Industry.

ABOUT RVIA

The Recreation Vehicle Industry Association (RVIA) is the national trade association representing recreation vehicle (RV) manufacturers and their component parts suppliers who together build more than 98 percent of all RVs produced in the U.S.

Headquartered in the Washington, D.C. suburb of Reston, Virginia, RVIA is a unifying force for safety and professionalism within the RV industry and works with both federal and state government agencies to protect the interests of its members.

A clearinghouse of industry facts and information, RVIA also provides free materials to consumers and other publics about RV travel and camping and actively works with the media nationwide to educate the public about the benefits of RVing.

Next in the SORP Webinar Series:

Webinar 3: Best Practices in Cabin, Glamping and Bike Camping - Scheduled for February 14, 2018, 11am-12:00pm Pacific
Webinar 4: Best Practices in Campground Design
Webinar 5: Developing the Business Case for Your Campground